Quantox Digital was founded in 2019 by Olly Lewis, a leader in business/brand performance measurement, market research, and strategic insights to drive revenue growth. With over 14 years of experience, I’ve been at the forefront of driving growth by turning complex data into clear, actionable strategies.

From scaling a start-up into a global market research agency with 600+ employees to delivering actionable commercial strategies for iconic brands, I bring a proven track record in enhancing customer experiences and driving business growth.

Areas of Expertise

At the core of my work lies a deep expertise in leveraging data and insights to decode customer behaviour, analyze market landscapes, and identify untapped business opportunities. By integrating qualitative and quantitative datasets from diverse sources—both online and offline—I transform complex data into clear, actionable strategies. My approach ensures every insight is grounded in precision and relevance, enabling start-ups, global brands, and creative agencies to drive sustainable growth and achieve measurable business improvements.

Commercial Strategy & Growth

• Customer Journey Mapping: Understanding pathways to enhance customer satisfaction, loyalty and revenue.

• Customer Experience Research: Uncovering insights to optimize every customer touchpoint.

• Brand Health Research: Evaluating brand perception to maintain a competitive edge.

• Market & Audience Segmentation: Identifying key audience groups for targeted engagement.

Data-Driven Insights & Analytics

• Media Monitoring & Digital Analytics: Leveraging digital data to inform strategic decisions.

• Social Media Listening & Reputation Analysis: Understanding brand sentiment to shape marketing and PR strategies.

• Market Opportunity Analysis: Pinpointing untapped markets for growth.

Innovation & Strategic Planning

• New Product or Service Development: Validating and refining ideas for successful launches.

• Pricing Research: Crafting strategies that balance profitability with customer demand.

• Marketing & Brand Strategy: Creating data-driven plans to maximize marketing impact.

• Thought Leadership Research: Generating insights to position brands as industry leaders.

User-Centered Design & Research

• User Research / UX: Enhancing product usability through targeted user feedback.

RECENT WORK (2023 - 2024)